tag:blogger.com,1999:blog-23597946.comments2011-12-31T16:17:41.780-08:00Wilsonhttp://www.blogger.com/profile/15778687055790950604noreply@blogger.comBlogger32125tag:blogger.com,1999:blog-23597946.post-14934135970968145602011-12-31T11:14:22.923-08:002011-12-31T11:14:22.923-08:00Happy New Year! Your site has a nice appearance, it loaded quickly, was easy to navigate, and no missing or broken links. lots of good information. Thanks!.Delhi to Shimlahttp://delhitoshimla.net/delhi-to-shimlanoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-8698896705524950162011-12-02T09:17:58.134-08:002011-12-02T09:17:58.134-08:00Michael - I read hte TNS Global Survey. And I wondered what the option was for consumers to want brands to do. Bore them? Consumers want brands to inform them in an entertaining way. Good creative people have always known this. Good advertising has always done this. But because good advertising is terribly difficult to create, the term &quot;branded entertainment&quot; was invented and sold to advertisers. Yes, branded entertainment is easier to do than good advertising. But it doesn&#39;t make it more effective.Wilsonhttp://www.blogger.com/profile/15778687055790950604noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-57744218242814638072011-11-30T09:18:21.147-08:002011-11-30T09:18:21.147-08:00Good post! Consumers are coming arond to the concept of brands as creators and distributors of Class A content, so the tide&#39;s changing. A recent TNS Global Survey said that consumers want brands to &#39;entertain them&#39; so I think it&#39;s becoming more common for consumers to see brands as distributors of engaging content that entertains them. The kids of yesteryear expected to have to buy music. Kids today assume they will get music for free from a brand like Coke, etc. It&#39;s a cultural change and brands as patrons of the arts will become more and more common.michael mannhttp://www.brandculture-se.comnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-56413997801095105022011-10-08T23:54:02.760-07:002011-10-08T23:54:02.760-07:00I wonder where can I get a list of companies.or shows that! advertise for Sear. Or shows Sears comercials?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-41125263802678311582011-06-29T09:45:59.042-07:002011-06-29T09:45:59.042-07:00Of course I am biased (I work at AdKeeper), but I so enjoy your posts. You weave your words so well to tell both a rational as well as a compelling story. And I agree with you that advertising creative will need to improve, but I think we&#39;re starting to see the beginning of that with the proliferation of award shows and companies like Facebook creating studios to teach ad agencies how to make more engaging ads. <br /><br />Thanks for the thoughtful post!Victoriahttp://www.adkeeper.comnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-64966141791532266582011-04-21T10:42:25.338-07:002011-04-21T10:42:25.338-07:00It&#39;s an interesting idea that I bet advertisers would like and agencies not so much. A pay for performance model might result in better creative, although I often wonder how much uninspired creative is a function of the agency just doing what they&#39;re told by the client.Victoriahttp://www.adkeeper.comnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-56655443637631226462011-02-05T07:28:14.941-08:002011-02-05T07:28:14.941-08:00so agree with your point about share of time leading to share of market. there is so little time to capture attention and so many other choices, better make that advertising worth my time.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-84846758538447064092010-12-16T11:57:16.865-08:002010-12-16T11:57:16.865-08:00Love your post! And I think I would even if I didn&#39;t work at AdKeeper.Victoriahttp://www.adkeeper.comnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-44141384940379480292010-11-29T08:44:50.609-08:002010-11-29T08:44:50.609-08:00Good question, Keith. The way it works now is that media agencies get the view duration data from the publishers. Not surprisingly, the media agenices are loathe to release this data to their clients. Why? It&#39;s not in their best interest for their clients to know that very few people are watching their commercials through to completion. Once clients know that, they stop spending as much on media.<br /><br />What media agencies and the industry needs to realize is that while media agencies can get the horse to water, they can&#39;t make it drink. View duration is the responsiiblilty of the creative agency.<br /><br />Once the media agenices know that they&#39;re not accountable for engagement, they will be less hesitant about releasing the data. <br /><br />Even better, smart publishers will start to realize that the data they possess isn&#39;t just for planning and placing media. It&#39;s also valuable for measuring creative performance. Which will certainly increase the number of potential buyers of their data. <br /><br />By giving this data away for the price of buying media, publishers are giving up a valuable revenue stream.Wilsonhttp://www.blogger.com/profile/15778687055790950604noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-83741087689195834232010-11-27T14:13:03.363-08:002010-11-27T14:13:03.363-08:00what in your view is keeping the IT infrastructure from becoming all that it can be, and deliver this type of feedback to the networks and companies advertising?Keith Simrellnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-65024673282975464982010-09-01T01:18:40.521-07:002010-09-01T01:18:40.521-07:00Interesting debate, nevertheless I strongly disagree with a reasonable model that can measure how many viewers are interested in a commercial. This simply does not work...or let&#39;s put it another way - it would be digital marketing only.http://www.davaidavai.comhttp://www.blogger.com/profile/15884552239942874460noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-37037361623102670252010-07-28T17:06:53.023-07:002010-07-28T17:06:53.023-07:00Concerns like yours about behavioral targeting is why we created PrivacyChoice, which collects consumer awareness tools and opt-outs from hundreds of different ad networks. Would be very interested in your take on what we&#39;re doing.<br /><br />http://www.privacychoice.orgJim Brockhttp://privacychoice.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-69507575089470896032010-06-08T01:40:23.402-07:002010-06-08T01:40:23.402-07:00Hi, I am the Marketing Director at HeySpread.<br />Thanks for this good article.<br />That is true, Tubemogul is one service.<br /><br />But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution - http://bit.ly/5mD1CL. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.Erichttp://www.blogger.com/profile/10770725618353558277noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-91445336190468977342009-10-18T08:40:16.687-07:002009-10-18T08:40:16.687-07:00Like this.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-55962430877857804522009-04-29T10:42:00.000-07:002009-04-29T10:42:00.000-07:00Amen, Wilson! My company does creative innovation work for Coke [among others] albeit of a non-public-facing sort. We've always worked a performance-based business model with our clients. We profit when our ideas rock the market; seems only fitting.Joyhttp://www.fahrenheit-212.com/#noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-52141974837247979262009-04-22T00:01:00.001-07:002009-04-22T00:01:00.001-07:00sums things up nicelyKetaKetahttp://www.blogger.com/profile/01885747352259929314noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-61446653525540987622009-04-22T00:01:00.000-07:002009-04-22T00:01:00.000-07:00well saidKetaKetahttp://www.blogger.com/profile/01885747352259929314noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-74473234762262834922009-03-31T06:54:00.000-07:002009-03-31T06:54:00.000-07:00Good information.<BR/><BR/>In the present economic situation if you are looking to get your message across to people and advertising your business without spending loads of money, then you can opt for traditional outlets like print advertising agencies. These agencies can offer you classified ad space at special discounts. This is also a great opportunity especially if you are setting up a new business or are tight on your advertising budget.<BR/><BR/>When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.magazine adshttp://www.blogger.com/profile/05048942604036907925noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-10176472856569406742009-01-24T17:36:00.000-08:002009-01-24T17:36:00.000-08:00There are a few things that are telling about this. One is that the producer didn't really understand the thought process of the creatives.<BR/><BR/>The other idea is that creatives who believe in their ability to create something of true value (in this case the ability to capture the imagination of the viewer within 10 seconds) are willing to put some skin in the game.<BR/><BR/>Now if they could only come in on budget every time...Davidhttp://www.frugalpod.comnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-8772427386380822612009-01-23T12:37:00.000-08:002009-01-23T12:37:00.000-08:00Hmm, getting their money's worth? I'd have to say yes. The Super Bowl is the only time of year that I actually sit still for the the commercial break.<BR/><BR/>I think they know most people do also. I'm working for Tide To Go and we've also got a great Super Bowl commercial. You can view it now and vote for it. We're in the running for the Top 10 Super Bowl commercial of all time.<BR/><BR/>http://cbs.com/tide<BR/><BR/>Tell me what you think about, I know you'll fall off your seat laughing :-)<BR/><BR/>FatimahTidehttp://www.blogger.com/profile/11788859735675174606noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-53605812810238472122008-12-09T20:08:00.000-08:002008-12-09T20:08:00.000-08:00Great post! But we can't forget that behavioral targeting goes beyond advertisement. Why not use BT to create a better engagement for users on your site? We know that users comign from a search engine with a refined keyword and a user simply typing in the URL are two completely different engagement opportunities. Why serve them the same content?<BR/><BR/>Phillip<BR/>btbuckets.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-55922154648231684942008-12-04T11:05:00.000-08:002008-12-04T11:05:00.000-08:00Hey.. it's Troy Young from VideoEgg. I could not agree with you more. I call it advertising in the Demand Age and i think it is so fundamental that it will shake the foundation of media economics and ad experience / creative development.<BR/><BR/>Happy to talk about this more if you are interested. Our business is build around the concept and i have a very good sense of the math behind it.<BR/><BR/>Troytroy younghttp://videoegg.comnoreply@blogger.comtag:blogger.com,1999:blog-23597946.post-13999688533395273092008-10-07T09:24:00.000-07:002008-10-07T09:24:00.000-07:00interesting....although i doubt creative agency will be happy with taking the full burden of driving user to watch the ad in full. media will have a role in placing ads not only in relevant environments but also in environments where you can achieve greater cut throughGaetanohttp://www.blogger.com/profile/03773969997238102004noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-84392854719680946152008-08-29T06:14:00.000-07:002008-08-29T06:14:00.000-07:00More than brilliant. Necessary.... the creative people need to start owning the stuff they profess to be experts at. If it is good, if they have spent the time understanding the brand, then it will engage. But, they will have to be free (and smart enough) to walk away from a brand/company that does not allow them to build creative that works.Rufushttp://www.blogger.com/profile/11471540040314460078noreply@blogger.comtag:blogger.com,1999:blog-23597946.post-73855008792483856882008-07-21T10:51:00.000-07:002008-07-21T10:51:00.000-07:00Thanks "Wilson" for your comment and analysis. I think we need to move beyond even "screen time." <BR/><BR/>How 'bout we focus on "usefulness." <BR/><BR/>The amount of info that can be conveyed in a typical 30-second TV ad is small. Hence its usefulness to the modern consumer is limited -- they will go do more research online by themselves to study a product before the purchase. <BR/><BR/>However, a product review posted by another consumer is a bit longer and arguably a bit more useful to someone researching a product, possibly just because of its objective nature (i.e. NOT coming from the advertiser of the product). <BR/><BR/>The concurrence of hundreds of people about how great a product or service is (social media) might then be arguably even MORE useful to people doing their own research online. <BR/><BR/>So if we focus on "usefulness" instead of on "time spent, engagement, screen time" or even "scale" as we used to know it, we might also aggregate impact for the advertisers too!<BR/><BR/>let's keep pushing the envelope together. <BR/><BR/>best regards,<BR/>AugustineAugustinehttp://www.blogger.com/profile/14145129435712990687noreply@blogger.com