With all the debate about viewability, or lack of it, for ads online, perhaps we’re forgetting the most important part.
The best way to get someone to view your content online, is to have someone send it to someone else to view.
Since you can’t pay someone to share your content with someone else, how do you make this happen?
By making the content so important, funny, moving, or interesting, that it needs to be shared.
That’s where ideas come in.
Viewability is controlled by the viewer – not the publisher.
Regardless how much of the ad is in view for how long.