A lot of farmers have a lot of fallow fields on their hands. What used to filled with produce is now filled with dirt.
Which, to me, seems like a marketing problem.
There is a surplus of dirt, but currently, no market for dirt.
Isn’t advertising’s job to help create a market for products?
To create demand?
Perhaps dirt is just a product that people, up to now, didn’t know they wanted.
I have a hunch that dirt isn’t going to go away. In fact, with the climate being the way it is, more and more dirt may soon be available.
I know a lot of ad agencies are licking their chops, thinking that the next big product to sell will be weed.
Perhaps they should be setting their sights a little lower.