Monday, February 24, 2014

What Is A Brand?

What is a brand, anyways?

When asked that question, my answer has always been a brand is the trust people have in your product.

In Seth Godin's column today, he said, "The most important question in marketing something to someone who hasn't purchased it before is, do they trust me enough to believe my promises?

Without that, you have nothing."

Why is branding important?

Because without it, you have nothing.

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