Friday, February 07, 2014

Views Versus Sales

According to Visible Measures, the following were the top four ads in driving views up to four days after the Super Bowl.

Budweiser:  “Puppy Love”
Budweiser:  “The Perfect Beef For Whatever Happens”
VW:  “Wings”
Doritos

According to YouGov BrandIndex, the following were the four top brands/ads in driving purchase consideration after the Super Bowl.

M&M’s
Jeep
Audi
Hyundai

See the similarities?

Neither do I.

And therein, lies the point.

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