Tuesday, December 03, 2013

Change The Conversation

Why are we so afraid?

We know that when we’re at a cocktail party and we keep hearing the same old story over and over, things get rather boring rather quickly.

The solution?

Change the conversation.

Most advertising goes by unnoticed because it’s the same old same old.

Just like the same old story at a cocktail party.

The way an advertiser gets people to pay attention is the same way it’s done at a cocktail party.

Change the conversation.

And yet, advertisers don’t.    

Just like we don’t normally change the conversation at a cocktail party.

Why are we so afraid?

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