Wednesday, August 07, 2013

They Have More Of What Doesn’t Work Than Anyone, And At The Best Price

The above was a line from Mike Einstein from the BrothersEinstein in regards to online advertising.

Brilliant line.

Here’s the entire quote from Mike.

In an on demand universe, no one wants – let alone demands – any ads, relevant, efficient, or otherwise.  We keep trying to finesse something that no one outside of the industry wants anything to do with.  No wonder everyone buys Facebook.  They have more of what doesn’t work than anyone, and at the best price.

God bless you, Mr Einstein.

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