Tuesday, August 06, 2013

Irrelevant Research On Irrelevant Advertising


Recently, a 2013 Online Personal Experience study was conducted.

The results show that 74% of online consumers get frustrated with content that has nothing to do with their interests.  (I guess this means that 26% of online consumers like spending time with irrelevant content.)

The CEO of the company that conducted the research stated that consumers have reached the tipping point when it comes to being shown content that isn’t relevant to them.

Really?  As if this is news.

In the ancient analog days, we all knew that viewers would switch to another channel when a commercial that wasn’t relevant to them came on.

We didn’t have actual numbers for this, but we assumed 100% of males would switch, 50% of females.

So what have we learned that’s new from all this new research.

Only this.

That 13% of consumers would give up sex for a month to receive appropriate content based on their personal interests.

Of course, in their case, the appropriate content would be porn.

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