Monday, April 01, 2013

Will Robots Replace Ad Agencies?


Facebook served $4.3 billion worth of ads last year.   Many of those ads were untouched by ad agency creative types.

Instead, they were created by robots.

Should agencies be worried?

Let’s examine.

For starters, an ad is not a brand.  Ad agencies create brands. 

Successful brands touch on human emotions.

Ads that work touch on these human emotions.

Ads that don’t work, don’t.

Most of today’s research indicates that Facebook ads don’t work.

Facebook ads are created by robots.

Do the math.

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