was is one of our country’s most prolific
novelists. (Thanks to all who caught my mistake.)
He wrote such wonders as Get Shorty, Glitz and Rum Punch.
He also wrote 10 Rules of Good Writing.
Number ten is why Mr Leonard never would have made it as a successful copywriter.
10. Try to leave out the part that readers tend to skip.
In advertising, that’s usually the part about the product.
You see the dilemma.
For Mr Leonard’s nine other rules, go here.