Friday, October 26, 2012

And The Least Valuable Profession To Society Is…


Ah, c’mon, that was too easy wasn’t it?

Yep, the least valuable profession in the minds of consumers:  advertising and marketing.  This from a survey released by Adobe on Wednesday.

Well, actually PR professionals were the least valuable to society.  But advertising professionals were a close second (a separation of 2 percentage points).

Why do you think this is?

Is it because of the content of the ads itself?  Or, the way that advertising is distributed?

I’m going to go out on a limb here and say it’s mostly the latter.

If you have a friend who constantly interrupts you, that person does not stay a friend for long.  In fact, you would do your best to avoid them.

The job of distributing advertising is to interrupt.

Which is why people do their best to avoid it.

Which is why advertising and marketing rank so low in the survey.

But let’s think about this for a minute.  Is it advertising that is the problem?

Or, the way it is distributed?

If advertising were distributed differently, what would it be called?

Wait, that’s easy.

Search.

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