Monday, August 20, 2012

The Aura Of Possibility

In 2008, the Obama brand campaigned on the "aura of possibility."

In 2012, the Obama brand campaign is more about negativity than possibility.

In 2008, the Obama brand sold hope.

In 2012, the Obama brand is selling facts.

It's a good lesson for all brands.

Seldom are facts enough.

And, possibility far outsells reality.


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