Wednesday, June 13, 2012

They Hear Through Their Eyes


The “they” in the above headline is referring to Millennials.

According to comScore, 181 million U.S. Internet users are watching nearly 37 billion online videos per month.

YouTube by itself uploads more than 60 hours of video every 60 seconds.

In one month, more video is uploaded on YouTube than the three major networks created in 60 years.

Why?

It’s how Millenials consume content.

They hear through their eyes.

A recent McKinsey report points out that Americans under 35 are 1.5 times more likely to watch online video as older people.

Phone up someone under 35 and chances are they won’t answer the call and won’t return your message any time soon.

Text them the same message and the response will be instantaneous.

They hear through their eyes.

It’s been said that video is the language of the future.  For Millennials, it’s the language of the present.

If you want to get them to hear you, they have to be able to watch you.

Not just on TV.

But online. 

On phones. 

Anywhere that video can be played and a story can be told.

The Greeks had a saying—Information is taken in through the heart.

The Greeks believed in storytelling.

And while I believe that information is still taken in through the heart, one thing has changed. 

It's heard through the eyes.

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