Friday, January 14, 2011

The Coalition for Innovative Media Measurement Saves The Day

The Coalition for Innovative Media Measurement (CIMM) recently decided that there was far too much confusion over the definition of what a set-top box was.

As the lexicon is important in expanding the adoption of set-top boxes, they have come up with what they think should be the accepted industry standard.

Rather than set-top box, CIMM recommends the following.

Analog set-top box.
Or, digital set-top box.

Perhaps CIMM should consider removing the “I” from their acronym.

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