Thursday, December 02, 2010

Vicious Cycles Of Self-Destruction

For the networks, fewer viewers means fewer advertising dollars which means fewer dollars to produce quality shows which means even fewer viewers.

For advertisers, fewer viewers means fewer production dollars to produce quality advertisements which means less persuasive advertising which means even fewer sales.

As long as the justification for production dollars spent—whether on programming or advertising—is based on size of audience, the vicious cycles of self-destruction will continue.

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