It’s becoming increasingly evident that intrusive advertising doesn’t work well on social media. Which shouldn’t be too surprising.
After all, it is called “social” media.
One doesn’t intrude if they’re being social.
As media becomes more social over-all, intrusive advertising will fall further out of favor. The ad industry is going to need help.
Here it is.
“De-intrusification.” As in the de-intrusification of advertising.
Nothing gets the ad industry moving faster than thinking they’re missing the next big thing. Next big things need some sort of name to make them sound legit. The more senseless, yet professional sounding the name, the better.
De-intrusification has just enough professional-sounding, yet scientific BS to it to make advertising people think it’s important. Then if they start spouting off about it, they’ll assume they’re important as well.
Media companies can take their clients through their unique, one-of-a-kind de-intrusfication models.
Starcom can triple its fees to its clients by offering de-intrusification planning.
Creative will need to be approached differently if it plans on being effective in a de-intrusified manner.
De-intrusification. Coming soon to an ad agency near you.
Remember, you heard it here first.