Tuesday, November 16, 2010

And Here I Was Worried

There has been a lot of press recently about how people who are watching their favorite TV shows online are cutting their cable cords.

Rest assured, that’s not the case.

A recent study of 769 people by Nielsen reveals that 84% of viewers who watch some of their TV shows online, are watching the same amount, or more, regularly scheduled TV.

Whew.

That the study was commissioned by the Cable & Telecommunications Association for Marketing, shouldn’t have any bearing on the results.

Should it?

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