Thursday, September 02, 2010

Let’s Allow Behavioral Targeting But Then Allow Viewers To Skip Ads

According to ad industry experts, behavioral targeting allows them to only offer ads that are relevant to viewers.

These same ad industry experts say that when ads are relevant to viewers, then viewers don’t mind watching them.

If that’s the case, then the ad industry experts shouldn’t mind giving viewers the ability to fast-forward through behaviorially-targeted ads if, heaven-forbid, viewers still do mind watching them.

Which, of course, viewers won’t, because the ads are so damn relevant to them.

Yeah, right.

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