Tuesday, August 24, 2010

Shoe Throwing And Advertising

Now that shoe throwing at politicians and speakers has become an international phenomenon, it probably won’t be long before we see Nike, Reebok and Florsheim come out with shoes that have been specially designed to be thrown.

Accuracy and distance would have to be factored into the design elements that would make one brand better than another.

And, no doubt, the manufacturer would want to market it as three shoes for the price of two. That way, when the tosser tosses one of his shoes, he’d still have two to wear another day.

The promotions could be centered around political rallies, etc. “Buy your shoes now for today’s speech,” that kind of thing.

Of course, there would also be a resale market for those who protect the politicians and gather up the shoes thrown. Over time, they would collect matched sets of shoes and could offer them as “Only Thrown Once” specials. Or, “Get the pair that Obama ducked.”

The opportunities for marketers are endless.

I also expect the trend will filter down to agency creative presentations to the clients themselves. Don’t like that idea? Throw a size 12 at the creative team. Media plan doesn’t have enough social media. Wing a wing-tip at ‘em.

The whole notion of having to “be on your toes” during a presentation takes on a new meaning.

Especially when the clients start to expose theirs.

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