If General David Petraus can tighten the rules of engagement in the Afghanistan War, it seems as if we should be able to tighten the rules of engagement when it comes to advertising.
But no, the ad industry still doesn’t have any standards as to what defines engagement.
In fact, the industry still can’t agree whether engagement is a media issue or a creative issue.
I think we first need to decide that before we can decide on standards.
Since General Petraeus appears to be busy, perhaps we can bring in General McChrystal. Sure, he’s been booted by Obama, but hell, he can’t do any worse than those running the ad industry now.