Believe it or not, an ad agency has now started what they are calling the The Institute of Decision Making.
It’s purpose? To find out how advertising works to influence consumers to make the decisions they make to buy the products they buy. Assistant professors of marketing and psychology at Stanford and the Haas School of Business at the University of California, Berkeley will be involved.
Interestingly enough, another study on decision-making has recently been completed which shows what it takes to convince bouncers to decide to allow you behind the velvet rope at exclusive clubs.
The answer. Know someone. Or know someone who knows someone. If you’re a guy, bring a hot-looking chick. Ideally, younger. And, in designer clothes.
If you ask me, the second set of research will end up being a lot more illuminating then the first.