Monday, July 26, 2010

Ethics In Advertising

The ad industry is attempting to improve its image. To do so, they have launched The Institute of Advertising Ethics. The goal is to improve the public image of a business that has been rated among the least trustworthy, barely beating out lobbyists and car salesmen.

It’s been reported that researchers at the Missouri School Of Journalism will work with the Institute of Advertising Ethics to establish an industry code of ethics that agencies and their clients can follow.

That should do it, don’t you think.

I’m sure that the Institute will also research the ethics issue to death, at the end of which, they will know what we already know now.

Ethics, like beauty, are in the eye of the beholder.

If I were part of the Institute of Advertising Ethics, I would tell the Institute that the industry needs to stop intruding on peoples’ lives. And, stop following their every move online.

Of course, this will not be considered unethical behavior as it is all done to help the consumer.

And therein lies the problem.

If the Institute of Advertising Ethics wants to truly be successful, it should consist of consumers only. Have them tell the ad industry what is ethical and what is not.

Perhaps we could then call it what it should actually be - The Institute of Consumer Ethics.

After all, if we’re talking ethics, isn’t it the consumer’s point of view that we should be most concerned about?

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