According to the trades, everyone seems to be suggesting that Hulu’s users will easily accommodate more commercials.
Instead of four minutes of advertising per hour, the ad experts are saying that Hulu could run six, or even ten minutes without losing viewers.
Currently, Hulu is experiencing growth in its number of users.
Which is probably why the ad experts are now coming in to tell Hulu what to do.
These are the same ad experts whose advice has driven viewers from TV to Hulu in the first place.
One reason that TV is losing viewers is because of the number of TV commercials.
So the experts' answer is to add more commercials?
Really, you can’t make this stuff up.