I’m tired of Super Bowl halftime shows consisting of old bands that shouldn’t be playing anymore.
I’m tired of all the hype around commercials at the Super Bowl and then being let down year after year.
I’m tired of consumers writing lousy commercials for brands like Doritos.
I’m tired of marketers approving lousy commercials for brands like, well, name any brand that ran a spot in the game.
I’m tired of the voting that takes place after the game to pick the best commercial when there wasn’t one that aired that was truly worth voting for.
I’m tired of having people at Super Bowl parties say, “You’re in the business aren’t you? So tell me, why would someone pay $3 million for that?!”